Stereotypes: Media industries use stereotypes because the audience will instantly understand them. Think of stereotypes as a 'visual shortcut'. They're repeated so often that we assume they are normal or 'true'.
Archetypes: This is the 'ultimate' stereotype. for example, the white stiletto wearing, big busted, brainless blonde bimbo.
Countertype: A representation that challenges tradition stereotypes associations of groups, people and places.
Gatekeepers: This is anyone involved in a media productions with the power to make a decision about something the audience are allowed to read, hear or see- and of course, not get to see; for instance, a newspaper editor has the final say on what goes on the newspaper.
DR CAGES
D- DISABILITY
R-REGIONAL IDENTITY
C-CLASS
A-AGE
G-GENDER
E-ETHNICITY
S-SEXUALITY
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