Theorists

Todorov: Equilibrium theory

-         Traditional narratives follow a 3 part structure of beginning middle and end which unfolds in a narrative arc of 4 phases: 1. Exposition, 2. Introduction to conflict, 3. Climax, 4. Resolution

-         Narrative is usually a chronological and linear sequence of themes, actions and motives.

-         Todorov identifies that the 3 part structure has 5 stages:

o   Narrative begins with an equilibrium

o   The Equilibrium is usually disrupted by and event to create disequilibrium

Strauss- Binary Oppositions

-         Identified that we understand the world by the relationship that two opposites have together.

-         He believed that narratives are arranged around the conflict of binary oppositions.

-         Some of these oppositions could include:

o   Man vs women

o   Good vs bad

Theorys

Theory -


 Roland Barthes, 

Barthes codes theory from alexdabriel


 George Gerbner,

Cultivation Theory from cboger

 

Hypodermic Needle Theory from Hannah Charles Media AS

newspaper language

Theories and Theorists

Language
Steve Neale - Genre repetition and difference
Roland Barthes - Semiotics - Denotation, Connotation

Audiences
George Gerbner - Cultivation
Stuart Hall - Reception, how audiences read a media text. Dominant, Negotiated, Oppositional
Albert Bandura - Effects
Hypodermic Needle

Albert Bandura

Social Learning Theory Bandura's Social Learning Theory posits that people learn from one another, via observation, imitation, and modeling. The theory has often been called a bridge between behaviorist and cognitive learning theories because it encompasses attention, memory, and motivation.

Start Hall

Reception theory is generally referred to as audience reception in the analysis of communications models. ... Hall also developed a theory of encoding and decoding, Hall's theory, which focuses on the communication processes at play in texts that are in televisual form.

Steve Neale

Steve Neale

Genres are instances of "repetition and difference", and that they are systems of expectations and conventions that circulate between industry, text and subject.
He says, "genres are not systems they are processes"- they are dynamic and evolve over time.
Genres can be seen as "a means of controlling demand"
Genre is constituted by "specific systems of expectations and hypothesis which spectators bring with them to the cinema and which interact with the films themselves during the course of viewing process."