"Radio 1 controller Ben Cooper jokingly put the decline in Breakfast Show ratings down to Grimshaw “scaring off the over-30s”, who accounted for around 90% of the outgoing listeners. The station as a whole has lost 830,000 listeners year on year, down from 10.5 million in the same period in 2014, however, the BBC said that more than half a million of those were over 30 years of age – outside its target age of 16 to 29."
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