The jungle book interview

The jungle book- distribution essay

Distribution

Disney is the world’s 2nd largest conglomerate (a combination of two or more corporations) following Comcast who are Disney’s biggest competition at the moment. The company control film makers such as marvel, Pixar, and Walt Disney productions. Distribution is very important part of modern day media as it will have a huge factor on what type of audience and how many people will be available to watch it, for example Disney sell licenses on Netflix and sky. This helps distribute the film around and make everything easy to watch. Distribution is changing the world because people are more likely to go online and watch a film instead of buy it because there are so many options on how to watch it. It’s very important because without it your film wouldn’t sell. As media has changed over the years, distribution has gotten easier, for example we have social media which is a popular choice for adverts and advertising upcoming films. They wouldn’t have had this luxury in the 20th century which would make it harder to distribute. McDonalds was one of Disney’s sponsors. Disney collaborated with McDonalds and so Disney themed toys were put into happy meals in conjunction to the latest film release from Disney. This advertised Disney’s latest films and encouraged children to want to go and see the film that is coming out. McDonald’s would also benefit as some children will encourage their parents to buy a happy meal purely for the toy inside. Disney distributed their films through posters and billboards, a lot of posters would have been sent around the country to attract everyone. Also they would have shown Disney films in cinemas across the Country as it would have not been on DVD or the internet yet. The new releases of old films bring and invites new audiences together. The film is now the 39th to reach the $900 million milestone. “The Jungle Book” blew past forecasts in its opening weekend, grossing $103.6 million in the U.S. during April 15-17. Advantages of these are that it means it targets a wider audience.

Conclusion

To conclude it is important to stress the importance of distribution to a conglomerate like Disney. Without effective distribution patterns films could easily underachieve profit wise for example but it must be remembered that distribution cannot be seen in isolation because it can quite easily be linked to the principle of synergy, as one business theorist states ‘industries rely on repetition through use of stars, genres, franchises, repeatable narratives and so on to sell formats to audiences, then industries try to impose scarcity to keep demand high.’ This is very true of Disney who with the original Jungle Book 1967 found himself with limited avenues of distribution – namely TV  and film, thus to keep The Jungle Book characters fresh in the minds of audiences the company created other programmes and ancillary products from 1967  to the early 2000’s to keep alive the idea of the characters so that in the future there could be a potential remake or reboot of the original film, these other programmes included Talespin, a cartoon starring many of the characters from the original film and Jungle Cubs – another cartoon which explored Baloo, Shere Khan and other characters’ lives as children, the aim of these products were to not only to keep audiences entertained but to keep the Jungle Book franchise fresh and active although more importantly , a means by which one media product can promote another media product by the same company, a term called synergy `and one which will only improve with the creation of Disney’s new streaming service in 2019.

                                                                                                                                                                                                                                          

The jungle book- marketing eassy

Essay on Marketing/Circulation

The Walt Disney Company, is a multinational mass media and entertainment conglomerate, the company is also controlling The Walt Disney Studio and Walt Disney Productions. The conglomerates help the investment into the film. Disney is the world’s 2^nd largest conglomerate following Comcast (Universal studios). Disney is part of the big six also including; 21^st century fox, Comcast, Paramount, Sony, Warner Bros. Disney is in charge of studios such as Marvel, Pixar and Lucasfilm which are all major conglomerates. Disney is a leading the way in children movies for example, Cinderella, The little mermaid and Toy Story. Due to the extremely high number of children watching these movies they idolise the characters and wish to be like them and therefore Disney are able to open multiple stores across the world and sell merchandise related to the films and characters.

Jon Favreau introduced the film as a film for an all age audience with all the special effects and real looking animals. The fact real people are in the movie shows how different it is to the original and how the way of introducing is important as this would attract a wider range of audience. As the trailer showed slightly violent scenes, it suggests there is action involved which would appeal to the older audience. Also, there is a well-known cast which the older audience would know and this would be interesting to them. Disney circulated photographs of paired actors with their onscreen characters e.g. Scarlett Johansson and her onscreen character, Karr and Idris Elba with his onscreen character of Sheer Khan as well as the rest of the cast. This provided a powerful insight into the more sinister side of the modern re-make and also offers a new variety of merchandise that can be sold.

Kenzo collaborated with Disney to create jungle book themed clothing for all ages. Snapchat created a live poster for the jungle book a week before any posters got released. The atmosphere in the new trailer is more sinister and attracts a different audience like whole families where the parents will want to take their kids to the cinema instead of the kids wanting t see it more than their parents compared to the old ones. The jungle book used famous jazz singers to promote the film as they produced the soundtrack which turned out to be prolific to the film. Whereas nowadays they used Actors because people see actors as role models. Disney Vault. The "Disney Vault" is the term used by Walt Disney Studios Home Entertainment for its policy of putting many of its most popular home video releases of Walt Disney Animation Studios’ animated features on moratorium.

Conclusion

To conclude, marketing has obviously changed. You could argue that with its licensing deals with Kenzo and its focus on aggressively targeting a secondary audience to build profits on the back of a family audience who always turn out for Disney films you could argue that Disney have grown smarter and more precise with their planning, however we must also not forget that there are still lots of similarities between the two eras, for example the use of stars and red carpet premieres to promote a film remains in place as does the creation of character posters and trailers as the fundamental basics of  Disney marketing so to me what is  forgotten is that Disney as a conglomerate have always been a master at marketing, it is why they are the number one entertainment conglomerate in the world and  yes some of the practices have changed but the whole reason why there was new version of The Jungle Book in the first place was because of the success of the first film, a success driven by an effective marketing campaign.

fact sheet of the jungle book

Jungle Book Fact Sheet from bezanta12

The jungle book presentation