Young minds video and evaluation

1) What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand?  

Once being put into groups we were happily given the topic 'Teen issues". From this started point we initially thought of bullying and depression, soon after researching the "young mind" advert we took inspiration from that at extended the idea of 'depression' further. Our main target audience were high school kids struggling with loneliness, feeling unwanted and worthless, an issue that has massively spread across the world. By creating a youtube video we knew this would be the best way to attract our audience, in our video we wanted to show the same perspective that sense of feeling alone and not fitting in. We decided by creating young minds it would make us feel closer to the target audience and make them feel more connected to our story, all in hope to make them feel comfortable to come and receive help from our charity 'Young Minds". 

2) Who did you work with and how did you divide the research, planning, filming and responsibilities?
In my group was Josh, Abby and Emily . In our planning, we gave out different roles to our team. A few examples are editor, cameraman and actors as well as other small jobs such as getting props and making a filming schedule. By giving each other a role, we were able to divide the research work. This meant each member of our group were responsible for at least one feature, getting everyone involved. For filming, we had one main cameraman and the rest of the group added in opinions and ideas to get the best shot for the scenes. 

4) What research and planning did you undertake? We researched three other similar existing adverts for similar topics, depression and mental health, and took some ideas on how to piece together an advert raising awareness for a real life problem that affects so many. With these three videos we evaluated them to see the good effective parts and what could be improved. As well as this we created a storyboard to see how the different scenes would look when pieced together and if we could put the scenes in a different order to improve the video.

5)  Feedback:      

• "The Quality is really good, perhaps create your own charity and slogan"

• "Its very effective and really well promoted. However in the classroom scene i focused more on Connor as i didn't know the main character although as it went on it was very clear.    

• "After the phone call perhaps have a close up of the main character to show more of her emotion" 

• "You have good and large variety of camera angles, also good use of video transitions and effects (e.g the black and white effect)"

• "Perhaps show more emotion than just 'sad' e.g. Anger, frustration, jealously.

6) Identify what went well and with hindsight what you do to improve/ do differently.
The whole idea of our video worked well with our project of a charity for teen issues. Also, the black and white effect sets the mood and our actress played the part well and was very convincing. Next time, our group could do more scenes is a range of places. This would allow more people to relate to this message instead of just teenagers suffering at school. 

8) Looking ahead, how will this learning be significant when completing your future productions?
 This production will teach me that the colour of your production is very important as it can completely change the personality of the advert alongside the music which changes the whole aspect of the performance. As well as this the different camera angles and shots can create a dramatic effect amongst the audience.

Plan- YOUNGMINDS RESEARCH

Plan

Name- Young Minds

Main Theme- Depression

Music- Sam Smith, Too Good At Goodbyes

Roles- Harriet Putt: Main Actor/ Editor

           Josh Spence: Director

           Emily Benham: Props

           Abby Bezant: Camera/ Editor

Props- School Equipment (eg pen, paper, books)

Costumes- Casual clothes, school bag

Research- Planning for young minds teen awareness video 

NSPCC- Audience: advertising to young children to call NSPCC when in need. 
                Language: Emotive- persuasive language 
                Representation:  A young child coming home from school, with close up of her calling the charity.

Childline- Call center (2005, UK) 

Storyboard

Shot 1: A girl sitting on a table - people laughing around her - in lesson. Black and white.
Shot 2: She opens door to the corridor.
Shot 3: She's walking forward, everyone starts walking towards her.
Shot 4: Focus just on her alone in the corridor - long shot.
Shot 5: Phone the help line number - close up of her typing phone number into phone.
Shot 6: Close up - crying.
Shot 7: Closes the door - colour, charity name across the screen.

Theories and Theorists

Language
Steve Neale - Genre repetition and difference
Roland Barthes - Semiotics - Denotation, Connotation

Audiences
George Gerbner - Cultivation
Stuart Hall - Reception, how audiences read a media text. Dominant, Negotiated, Oppositional
Albert Bandura - Effects
Hypodermic Needle

Homework- representations

representations- Class

When we think of the different classes we stereotypical think of just how large the gap was between the working/ under class in contrast to the upper class and how each   were treated. when we think of the upper class we think of wealth, and the rich clothing, big hats and gorgeous transport. in comparison  as we follow down the classes each get little and less  off    that. so when we think of the working/udder class we think of  illnesses, uneducated, ragged clothing, and broken large families struggling to pay for rent and food.  Examples shown below:


upper class-


 

middle class-




working class-






under class-






Three stereotypes media texts-





                                 

Representation

Representations 

Stereotypes: Media industries use stereotypes because the audience will instantly understand them. Think of stereotypes as a 'visual shortcut'. They're repeated so often that we assume they are normal or 'true'.

Archetypes: This is the 'ultimate' stereotype. for example, the white stiletto wearing, big busted, brainless blonde bimbo.

Countertype: A representation that challenges tradition stereotypes associations of groups, people and places.       


Gatekeepers: This is anyone involved in a media productions with the power to make a decision about something the audience are allowed to read, hear or see- and of course, not get to see; for instance, a newspaper editor has the final say on what goes on the newspaper.  



DR CAGES 

D- DISABILITY
R-REGIONAL IDENTITY

C-CLASS
A-AGE
G-GENDER
E-ETHNICITY
S-SEXUALITY

Child awareness- young mind

Research- Planning for young minds teen awareness video 
NSPCC- Audience: advertising to young children to call NSPCC when in need. 
                Language: Emotive- persuasive language 
                Representation:  A young child coming home from school, with close up of her calling             the charity. 

Childline- Call center (2005, UK) 
                  Audience-pursuading adults and and watchers to donate and ensure alls in need can                be answered.
                   Language- emotive- persuasive language. 
                   Representation- How so many individuals are suffering and are calling child line for help, we heard and see their stories and they use many effects to make it more emotional. 

Sabrina Benaim- "explaining my depression to my mother"- 
                    Audience- carers and parents to listen to their kids and understand the way they are feeling. 
                    Language - very emotive, speech, 
                  Representation - how many people are feeling the same emotion as her yet they all  feel alone, they want people to understand and help. 

Club advert remake

1. Who did you work with and how did you manage the task between you?
I was happily put into a group working with Niamh, Holly, Jen and Olivia. We all worked really well together, Jen took control of the filming I helped directing, and the others acted. To finalise our advert me and holly edited ensuring the correct timing with the music and other elements to make sure the advert fits perfectly for the remake.

2. How did you plan your sequence? what processes did you use?
To ensure a good attempted remake we played the advert and filmed at the same time to make sure camera angles and timing was correct. before filming we did screenshot of the main camera shots and sectioned the last 17 seconds of the advert.

3. What theorists do you think you could apply to your task?
The theorists that we took inspiration wen recreating the advert is Albert Bandura due to the Media Effects. the reason why Albert would it perfectly is because he focuses o how media can implant ideas in the mind of his particular audience and how it can change behaviors of certain people. This can be seen in our video because the Club Bar gives a strong impression of joy an excitement convincing the audience to buy their product.

4. What factors did you have to take into account when planning, shooting an editing? 
The main factors we ad to take into account were the props, main actors, surroundings and effects including the last shot of the club advert.  Also we needed to consider how many people were in the shots and who needs to be the main focus of each scene. lastly we also need to consider the lighting, weather and time in which we need to shoot it as it wouldn't match to the original.

5. How successful was your sequence? Please identify what worked well and with hindsight what would you improve/ do differently? 
I think overall it went very well because we all took in turns to talk and presents ideas that would work best for the remake. Even better if we focused more the camera shots as some wasn't precise. secondly finding a real duck instead of an image on the computer. Thirdly  a real baby to stick as close to the original as possible. 

6. What did others say about our production? 
"i like the way we transitioned from each shot- good editing. It was in time with the advert." 
"i like how everyone played the role really well, and how it looked like the original. would be better i there more people in the park."
"Take more time to plan in creating the scenes for example get more people in 'busy scene' to show it being for lively so it looks similar to the advert. and get a real duck. and don't make the last bit green"

7. What have you learnt from completing this task?
I have learnt what to consider when i need to film an advert eg what props i would need, types of actors that would it the role, lastly knowing the right surroundings eg time, weather, light etc in order to remake an advert. Also more practice with the editing. 

8. Looking ahead, how will this leaning be significant when completing your future productions? 
It will help me to know peoples strengths and weaknesses in my group also including myself. also how planning is the most important to ensure everone knows where and what they should be doing. 

Film industries emaze

Feedback- 

What went well- 

1. "Covered everything really well and all in lots of detail."
2. "Easy to read and well organised"
3. "Very factual of all genres and in detail of all the slides presented on the emaze" 
4. "Many examples of blockbuster and other productions"
5. "all shared speaking roles and information was clear"

Even better if- 

1. "Tell us the relevance of the films"
2. "need more detail about global success"
3. "less examples of film"
4.  "was quite repetitive, could've spoken about the other things on the screen"
5. "Instead of a list, put an analysis or summary" 

Camera angles

Camera angles practise

Albert Bandura

Social Learning Theory Bandura's Social Learning Theory posits that people learn from one another, via observation, imitation, and modeling. The theory has often been called a bridge between behaviorist and cognitive learning theories because it encompasses attention, memory, and motivation.

types of audiences

Audience response

1. age
2. gender
3. situated culture
4. cultral experiences 
5. historical competence 
6. ethnicity 

• media is used to make money, also attract as large of an audience as possible
• The idea that audiences accquire attitudes- alot of media is violent and aggressive 

Start Hall

Reception theory is generally referred to as audience reception in the analysis of communications models. ... Hall also developed a theory of encoding and decoding, Hall's theory, which focuses on the communication processes at play in texts that are in televisual form.